Case Studies

The Work, As It Actually Happened.

Research, product strategy, design, and agency work across enterprise organizations and creative partnerships. No invented drama or reframed job titles: just the role I played, the question at hand, and what the work informed.

TeleTech Brand Consolidation

Research subcontractor via the1st Movement (agency engagement)

TeleTech had absorbed several acquisitions and needed to consolidate scattered content, services, and perspectives into one coherent site and story. As a research subcontractor, I gathered input through stakeholder interviews across the business, a full content audit, and competitive analysis, then synthesized the evidence into an insight report and personas organized around five brand-story pillars. That work informed the experience architecture, taxonomy, user stories, use cases, card sorts, site map, and wireframes that gave the design and development team a build-ready structure.

Takeaway

Stakeholder and content research turned a fragmented post-acquisition picture into a coherent structure a design and development team could build against.

Quote-First Commerce Redesign

Senior UX Researcher, Nutrien Ag Solutions

Headquarters initially favored a conventional ecommerce model, but the question was whether it fit the way the business actually worked. Field research with branch managers and sales consultants showed that relationship-based pricing and published list prices would conflict with negotiated deals and branch workflows. I brought that operational evidence back to digital leadership, informing a shift to quote-first instead of price-first, with compliance checks, inventory visibility, and regional flexibility built into the core workflow. I also grew the research function on this account from one person to four, hiring and managing the team through delivery.

Takeaway

Field research revealed that the initial ecommerce model conflicted with how the business actually operated. That evidence changed the fundamental shape of the product before pricing and branch constraints became expensive downstream problems.

Project Metro: 14-Stakeholder Study

UX Researcher & Designer, Hewlett Packard Enterprise

As part of a major platform transformation at HPE, I led the Project Metro study: interviews with 14 stakeholders across the business, rigorously analyzed in MAXQDA to connect cross-functional perspectives and ground product direction in evidence. That work sat alongside broader usability testing and survey work for HPE's enterprise SaaS and cloud infrastructure lines. I communicated the findings directly to executive stakeholders, where they informed product direction and investment decisions at a global scale.

Takeaway

Research at enterprise scale needs both methodological rigor and a clear path to decision-makers. Evidence only changes a roadmap when leadership can understand and act on it.

HPE UX Design Summit

Event Lead and Co-Producer

HPE's UX organization held an annual multi-day internal summit. I took over the event from the prior year's lead and led a three-day summit for approximately 100 people as one half of a two-person event team. My responsibilities included budget, vendor and venue selection, logistics, catering, scheduling, content programming, proposal collection and selection, and awards. My co-lead brought in an HFI speaker and handled on-the-ground support. I also presented a session during the summit.

Takeaway

I led the planning and delivery of a complex internal experience with many moving parts, balancing program design, operations, vendors, and participant experience.

2-Phase Research Program for an Agency Partner

Research subcontractor to a marketing/advertising agency

An advertising agency needed senior research and facilitation capacity without building that capability internally, so it brought me in as a research subcontractor. I owned the defined research scope from kickoff through final readout: ethnographic fieldwork to see how the experience played out in the real world, followed by in-depth interviews to explain why. Each phase ended in a client-facing workshop that turned the evidence into something leadership could act on. The work was delivered under the agency's name.

Takeaway

Senior research capacity, owned end to end and delivered cleanly under the agency's name, without requiring the agency team to manage the fieldwork.

Federated Access Platform

UX design and research contractor, via staffing partner

Working alongside a product team, I contributed UX design and research to a federated single sign-on platform that lets researchers reach institutional access to academic databases. The work centered on identity provider filtering design, accessibility research and development, and usability click-testing. That evidence helped the team evaluate difficult design decisions before they shipped across an experience serving institutions with different requirements.

Takeaway

Complex enterprise infrastructure still succeeds or fails at the point where a person has to understand and use it. Accessibility and usability validation reduced uncertainty before the experience shipped.

twoVee: Designing a Live Audience Engagement Product

Product Designer and Early Product Team Member

Around 2012–2013, I joined twoVee as product designer, one of two hires beyond the founders, alongside an iOS developer. Over approximately 14 months, I helped build and ship a second-screen companion platform for live television programming. The product delivered synchronized content to audience devices during live programming, including real-time chat, audience analytics by geography, demographics and psychographics, social sharing, and contextual commerce. It was deployed on real programming, including Anthony Bourdain and Real Housewives of London. I contributed across product and UX, and was involved in building, selling, pitching, and accelerator and sale efforts.

Takeaway

The work connected live programming, digital product design, audience participation, and measurement in one experience.

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