I help sports organizations align leadership, build operating playbooks, and execute under pressure.
I have spent 10+ years coaching basketball — building culture, running practices, designing plays, and getting a roster of different personalities to execute as one unit under pressure. That work taught me something no boardroom ever did: systems only matter if your people can run them when it counts.
I paired that with 15 years leading digital transformation, product strategy, and UX inside high-growth SaaS companies. That's where I learned how to build operational systems that scale fast without breaking.
As a fractional CXO, I embed with sports organizations and athletes entering new markets to cover the strategy, ops, and tech leadership that growing teams can't yet hire full-time.
I architect the playbook with you, then coach the team through the execution rhythm until the plan holds under pressure.
I work with leadership teams in the room. I map where decisions stall, where handoffs break, and where the fan experience fragments. Then I build the operating playbook and stay close to execution so the work actually holds.
The combination matters. Coaching taught me how to read a room, build trust fast, and get people executing together under pressure. Tech taught me how to design systems that scale without adding headcount. Sports organizations need both.
Architect a shared vision across leadership, clarify priorities, and get decision-making moving with confidence.
Design internal workflows that remove fire drills, reduce handoff friction, and create a cleaner execution rhythm across teams.
Engineer the fan experience across every touchpoint so it feels intentional, connected, and worth coming back for.
Misfit Island is more than one person. It's a trusted network of facilitators, designers, technologists, and strategists who jump in when projects demand extra muscle.
When you work with me, you get access to a bench of people who've been in high-growth environments and know how to execute under pressure.
Let's build a relationship. No pitch, no pressure. We figure out whether there's a real fit and where to focus first.
Let's Talk