Your Consultant Has a Slide Deck.
Your Coach Has a Game Plan.
I bridge the gap between Silicon Valley discipline and the scrappy reality of sports operations.
Traditional Consulting is a Spectator Sport.
In 15 years leading digital transformation in SaaS and tech, I saw what it takes to build a product. On the hardwood as a high school basketball coach, I learned what it takes to build a team.
High-growth ventures—whether in tech or a new sports league—run on the same fuel: brilliant chaos. You have a new vision, a new roster of execs, and a timeline that was due "yesterday."
Traditional consultants try to tame that chaos with bureaucracy. They study the tape, but they never step on the court.
The traditional agency model is to deliver a 100-page report, send an invoice, and walk away.
That's not a game plan. That's a box score.
A coach is on the sideline with you. A coach obsesses over alignment, runs the drills, and isn't afraid to get scrappy to find what works. Misfit Island builds playbooks that your team can actually execute under pressure.
Our core principle: You don't need another consultant. You need a partner who plays to win.
The Locker Room Meets the Boardroom
I'm Sean Baxter. I've always been a bit of a misfit.
I spent over a decade in the trenches of high-growth SaaS companies, leading UX, product, and digital strategy. I've led the "scrappy sprints" to launch new products and sat in the C-suite meetings to secure executive alignment.
But my most effective strategies aren't from the boardroom. They're from the sideline.
As a coach, my job isn't just to teach X's and O's. It's to get 12 different players to buy into a single vision. It's to build a culture of accountability. It's to test a new in-bounds play in practice and have the guts to run it in the fourth quarter.
I bring that same "Scrappy-Savvy" energy to your operations.
The Savvy
15+ years of Fortune 500-level digital, data, and product strategy.
The Scrappy
A coach's hands-on, no-fluff focus on execution, culture, and speed.
I am the first call for founders, GMs, and C-suite leaders in sports and tech who need to turn a brilliant idea into a disciplined, aligned, and winning organization.
What Sets Misfit Island Apart
Playbooks, Not PowerPoints
I'm embedded with you, running the drills and making the calls. We don't deliver theory; we deliver momentum.
Scrappy-Savvy Strategy
I blend C-suite thinking with startup speed. We skip the corporate theater and focus on what actually works.
Radical Alignment
Every workshop and every sprint is designed to break down silos. We force Marketing, Ops, and Tech to speak the same language.
Outcomes Over Output
We don't measure success by the thickness of the slide deck. We measure it by your team's ability to execute.
A Deep Bench of Talent
Misfit Island is more than one person. It's a trusted network of facilitators, designers, technologists, and strategists who jump in when projects demand extra muscle.
When you work with us, you're not just getting a coach. You're getting access to a roster of misfits who've been in the trenches and know how to win.
Ready to Run the Offense?
Let's stop talking theory and start running drills. If you're ready to clear the chaos and build a team that executes, let's huddle up.