About
Twenty Years Finding What's Actually True.
I run discovery research and facilitation for organizations that need to see themselves clearly, and for agencies that need that capability without adding headcount.
Where This Started
Fifteen years producing film and television taught me to read a room, forecast when things were going sideways, and help get a deadline-driven crew back on track. It also taught me how to shape and tell other people's stories.
That carried directly into UX research and design. Getting people to tell you their story, figuring out what's actually true in it, and designing solutions from that understanding is the same skill, just with a different toolkit. I've spent the years since running that discipline inside enterprise product teams, on subcontract for agencies, and directly for clients.
How I Work
I talk to the people closest to the problem first, not the people with the titles. Then I get the right people in a room and run the conversation that gets everyone to the same understanding. The output is never a deck that sits in a drawer: it's a decision, an owner, and a next step.
The specific exercise, a design sprint, a prioritization workshop, an ideation session, gets picked based on what the problem actually needs, not forced through one system every time.
A Little More Context
I've worked across technology, agriculture, manufacturing, media, and sports, with organizations from Fortune 500 to growth-stage. The industries change. The pattern doesn't: the people inside a system have a hard time seeing it the way someone standing just outside it can. I also coach varsity girls' basketball, which keeps me sharp on what real team development requires.
Start with a conversation