Discovery research · Facilitation · Synthesis
When you're inside the organization, the visible problems are the hardest ones to see.
I run discovery research, facilitation, and synthesis, for organizations directly, and for the agencies that serve them.
Working directly with your team
Your leadership knows something's off but can't quite name it. I talk to the people closest to the problem, run the room, and get everyone to the same understanding.
Partnering with your agency
Your client needs research depth your team doesn't have time to build in-house. I work under your name, own the scope end to end, and hand back something client-ready.
Where I Plug In
I come in when leadership knows something is off but can't name it yet: teams that aren't clicking, customers or fans who've gone quiet, initiatives that stalled after a strong launch. I talk to the people closest to the problem first, not just the people with the titles.
Discovery Research
Field research, stakeholder interviews, and synthesis that surface what's actually happening.
Facilitation & Alignment
Running the room so the right conversations happen and people leave with the same understanding.
Subcontract Research Partner
Embedded capacity for agencies that need research depth on a client engagement without adding headcount.
Synthesis & Roadmapping
Turning research into artifacts stakeholders can act on.
Proof
Twenty years of this work across technology, agriculture, manufacturing, media, and sports.
Work for TeleTech, HPE, Nutrien Ag Solutions, and as a research subcontractor to marketing agencies.
See the workThe Outside Read
Take The Outside Read
A short, honest self-assessment. Twelve questions across clarity, alignment, execution, and momentum. See your results immediately, no email required. If you want my take on what they mean, I'll send you a short personal video, not a PDF.
Get My ReadStart with a conversation.
No pitch, no pressure. We figure out whether there's a real fit and where to focus first.
Let's Talk